Organic Fertilizer Promotion Clears Out Inventory
Challenge: Reach out to organic farmers in California to promote bulk sales of organic, chicken-manure based fertilizer. The seller had accumulated 2 years of non-sold Fertilizer...over 2,000 tons.
Solution: Geo-target 4,000 organic farms in California, at the height of the planting season, and deliver highly customized TV and video ads to the digital IDs captured at these locations.
Results: Sold 668 tons of fertilizer within a six-week marketing period, after two years of almost non-existent sales!